Sprawdź, jak tworzyć najlepsze logotypy! Po czym poznać dobre logo? Jak wycenić projekt? Na co zwrócić szczególną uwagę przy projektowaniu logo? Czy wiesz, czym jest "dobre logo"? Dobre logo to takie, które przez kilkadziesiąt lat nie uległo zasadniczym zmianom. Jest znane ludziom na całym świecie i charakteryzuje się prostotą, elegancją oraz jasnym przesłaniem. Legendarne symbole marek takich, jak Coca-Cola czy Mercedes, warte są astronomiczne kwoty. I nic w tym dziwnego

Wydawnictwo: Helion

The authors of the successful Brooklyn Street Art book expand their scope and take readers on a fast-paced run through New York City, resulting in a vibrant look at the urban art revolution happening on the streets of the city today. New York is a street art Mecca, boasting a vast outdoor gallery which encompasses walls, fences, sidewalks and just about any other available surface. Featured in this dynamic collection are approximately 200 images of works by exciting newcomers and old masters, in

Wydawnictwo: PRESTEL

As one of the most effective and powerful forms of communication, it comes as no surprise that comic art has been misappropriated by governments, self-interest groups, do-gooders, and sinister organizations to spread their message.World War II comic book propaganda-with Superman, Batman, and Captain America raising war bonds, and bashing cartoon Japanese and Germans-was so ubiquitous that there was barely a US comic untainted by the war effort.  The sub-textual sequential art co

Wydawnictwo: ILEX

Stickers are an essential part of the street art movement. Inexpensive and easy to produce, they act as a kind of informal business card for some graffiti writers, and a quick and effective promotional tool for many artists and illustrators. As more and more stickers are placed around major cities in the world, interest in the subject keeps growing.     Stickers have been the subject o

Wydawnictwo: LAURENCE KING

This book is the first to examine the spread of graffiti in Asia, concentrating mainly on Indonesia, Thailand, Malaysia, South Korea, Singapore and Taiwan, as well as the Philippines, China and Hong Kong.    Interviews with local artists provide an insight into the life of the graffiti artist in countries far removed from graffiti's origins in the US. They discuss the most pop

Wydawnictwo: LAURENCE KING

Unique among branding or creative guideline books, this book examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as

Wydawnictwo: Rockport

Od uwodzicielskich wampirów, przez zdeprawowanych samurajów, do zaklętych wilkołaków - wszystkie postacie gatunku grozy i czarnej magii zapraszają was do swojego, strasznego świata. Świetna książka autora bestsellerów Christophera Harta, z serii Manga Mania, która za pomocą prostych instrukcji i ciekawych ilustracji, krok po kroku, przeprowadzi was przez świat grozy i czarnej magii.

Wydawnictwo: ZONER

What Is Graphic Design is an essential reference book for design students and would be designers. Laying the foundations and professional guidelines for best practice when designing for the web, this book address all the key issues of web design,

Wydawnictwo: RotoVision

Wydawnictwo: FOCAL PRESS

Visualizing and presenting your ideas convincingly is an indispensable part of day-to-day design, even in our age of digital design processes. No presentation is complete without layouts, storyboards or spontaneous sketches, often crucial to the outcome.

Wydawnictwo: Thames & Hudson

Writers are artists of words-and one of their primary tools is the thesaurus. Now designers-artists of images-finally have a similar sourcebook for stirring their creative juices.

Wydawnictwo: Rockport

Semiotics--the study of signs and sign systems--has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction to the subject strikes the perfect balance between theory and practice.

Wydawnictwo: AVA

Wydawnictwo: FOCAL PRESS

Wydawnictwo: Morgan Kaufmann

Up Against the Wall examines graphic design's purest form of expression: the poster. It looks at a wide range of posters from around the world, by internationally renowned designers, including Stefan Sagmeister, Alain Le Quernec, David Tartakover and Koji Mizutani.

Wydawnictwo: RotoVision

With a selection of real typographical designs, the reader can not only discover the designs of new typographies but can also explore the effect created when they appear on the page.

Wydawnictwo: COLLINS DESIGN

The fascination of type for typographers and graphic designers alike has always been the interplay between the form, style and shape of the letterform itself and the content, the message that the type carries as it appears on the page.

Wydawnictwo: RotoVision

Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered.

Wydawnictwo: RotoVision

Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs.

Wydawnictwo: John Wiley & Sons